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CASE STUDY: Rosetta Stone & Aspen Skiing Company

Deborah Dalziel
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Aspen Skiing Company, headquartered in Aspen, Colorado, is internationally recognised for their on and off-slope activities.

Keeping with their globally-minded marketplace approach, Aspen Skiing company believed that equipping employees with language skills was critical to business success.

To support effective employee language learning, they wanted an online language solution that was accessible anytime, anywhere.

Aspen Skiing company implemented the Rosetta Stone Foundations for Business solution to prepare employees to focus more on the languages of customers and markets the company served.

The solution helped Aspen Skiing Company develop employee language skills and:

  • Improved the customer experience lifecycle across sales, hospitality, ski instruction and ski patrol;
  • Increased positioning in emerging markets, driving increased sales;
  • Helped generate interest in markets where English is not the dominant language;
  • Provided additional differentiation from competitors;
  • Reinforced Aspen Skiing Company's position as an employer of choice.


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